American Beef Labeling

Strengthen transparency, rebuild consumer trust, and restore fairness for American ranchers

- Country-of-Origin Labeling (COOL): Reinstate clear, WTO-compliant “Born, Raised & Processed in the U.S.A.” labels to reward U.S. producers and inform consumers.

- Fair Market Rules: Require accurate labeling on imported beef to stop foreign products from posing as American.

- Traceability Support: Provide grants and tools for small processors to meet WTO standards without high compliance costs.